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Seize the chance to be extraordinary.
Who has made the biggest difference in your life? Whose words and actions have uplifted and motivated you to excel? Chances are it was someone like Fred the Postman -- so outstanding in his service that Mark Sanborn realized this mail carrier could be an example for any person wanting to be extraordinary.
The “Fred Factor” is summarized by four principles that will release fresh energy, enthusiasm, and creativity in your career and life:
• Make a Difference
• Build Relationships
• Create Value
• Reinvent Yourself
You, too, can apply The Fred Factor to enrich the lives of customers, co-workers, friends, and family members, as well as reach new levels of personal success yourself. Sanborn also shows how to discover and develop other Freds.
Why not become a “Fred” yourself? You will turn the ordinary moments of life into extraordinary opportunities to make a difference in the world.
About the Author
Mark Sanborn is known internationally as a motivational speaker on leadership, team building, customer service, and mastering change. The president of Sanborn & Associates, Inc., an idea studio for leadership development, Mark gives nearly 100 presentations each year to some of the top names in business. He has authored four previous books and created numerous video and audio training programs.
“The Fred Factor is a powerful, poignant parable of success. It’s about going the extra mile and always doing more than is expected. It is revolutionary, yet simple. It is life changing.”
--Brian Tracy, author of Focal Point and Goals: How to Get Everything You Want—Faster Than You Ever Thought Possible